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Global Digital Launch YokoSun: from rebranding to RTL
How we created a multilingual website with Arabic support and laid the foundation for the international expansion of the hygiene brand.
- Client
YokoSun
- Main project goals
Full adaptation of the site to the Arabic language
Creating a multilingual site architecture
Development of a universal template
Providing long-term technical support
- Websitehttps://yokosun.ru/
YokoSun is an international brand of hygiene products for the whole family, combining Japanese technology, safety and affordability. The products are manufactured in modern factories and comply with the strict ISO 9001 standard
The company offers three key lines: baby hygiene products (diapers, wipes), household chemicals for the home and adult diapers. Each product is created taking into account specific needs, from the first days of a child's life to household routine and situations requiring special care
YokoSun's strategy is aimed at continuous development of the range, expansion of geography and strengthening of partnerships. The brand strives to make the daily lives of millions of families more comfortable, safe and relaxed
Tasks
Implement full support for the Arabic language, correctly adapting the entire interface to the direction of the letter from right to left
Ensure not only the technical correctness of the layout, but also the cultural authenticity of the site for the target audience of the Middle East
Conducted a comprehensive rebranding: developed a new site structure, added interactive elements and brought all components to a single, professional visual language
Create a scalable multilingual architecture to quickly and cost-effectively add new languages in the future
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Decisions
We implemented a comprehensive strategy, turning a minimalist website into a powerful multilingual platform. The key steps were:
We developed and implemented a holistic, modern visual style, created a logical structure with easy navigation and added interactive elements (forms, subscriptions), which significantly improved the user experience
We developed and implemented a holistic, modern visual style, created a logical structure with easy navigation and added interactive elements (forms, subscriptions), which significantly improved the user experience
To enter the Middle East market, we did not just translate the text, but completely adapted the interface to the Arabic language, implementing the correct RTL layout (right-sided display)
To enter the Middle East market, we did not just translate the text, but completely adapted the interface to the Arabic language, implementing the correct RTL layout (right-sided display)
A universal template and architecture has been developed, which allows you to quickly and cost-effectively add support for new languages and regions in the future
A universal template and architecture has been developed, which allows you to quickly and cost-effectively add support for new languages and regions in the future
Result of
Instead of one-time fixes, we created a strategic digital asset of long-term value for YokoSun:
The site has gained a single, professional style and structure that enhances the perception of the brand and improves interaction with the audience
A full-fledged Arabic version and flexible architecture opened the way for companies to effectively develop in international markets
The site works on constant technical support, ensuring its stability, security and the ability to quickly adapt to new business challenges
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Challenges and approach
Developing a website for YokoSun required solving three key tasks. First, we conducted deep RTL localization, creating a mirror interface for the Arabic language to ensure cultural authenticity. Secondly, we have built a universal foundation based on a scalable design system that allows you to quickly add new languages without losing style. Thirdly, we have consolidated disparate content into a single ecosystem, strengthening the visual hierarchy and trust in the brand. This approach created the foundation for sustainable brand growth in the international market