.png)
Rukki.PRO
Use the ratings and rewards system to attract more performers and increase their engagement
- Client
Rukki.PRO
- Main project goals
Increase the interest of performers in the existing platform for renting special equipment by adding a rating system based on the performance of tasks and the accrual of bonuses for them
- Websitehttps://rukki.pro/
Rukki — automated service for selecting a contractor to order
The system improves prices by optimizing logistics based on geolocation data. Searching for an artist works like a taxi. The order is accepted by the nearest performer. The calculation is made upon completion
Hands are focused on simplifying ordering and document flow. The system organizes terms and prices, offers reasonable savings options
Tasks
Develop a mechanism for calculating and displaying the rating of performers in stars. The system should take into account the execution of tasks and other key metrics of the platform, providing a transparent and objective assessment for all users
Design and implement a catalog of consecutive tasks for performers with clear conditions for execution. Set up automatic bonuses and progress tracking to increase engagement and motivation
Integrate the new rating module into the existing platform architecture. Ensure correct operation of the system: data collection, real-time rating recalculation and stable display on the frontend
Configure the collection of analytics by key metrics: the number of new performers, the implementation of targeted actions and overall activity. Analyze the impact of the system on the quality of services and platform growth
.png)
Decisions
Technological module to increase engagement and quality of services
Implementation of a personal rating system in the "stars" format, which is dynamically calculated based on the work performed and activity on the platform, creating a transparent reputation for each user
Implementation of a personal rating system in the "stars" format, which is dynamically calculated based on the work performed and activity on the platform, creating a transparent reputation for each user
Development and launch of a built-in program with sequential tasks for performers. Bonuses are automatically accrued for each stage, which stimulates regular and high-quality work
Development and launch of a built-in program with sequential tasks for performers. Bonuses are automatically accrued for each stage, which stimulates regular and high-quality work
Creation and technical integration of a single module that integrates the rating system, tasks and rewards into the platform interface, ensuring seamless involvement of performers without disrupting the main functionality
Creation and technical integration of a single module that integrates the rating system, tasks and rewards into the platform interface, ensuring seamless involvement of performers without disrupting the main functionality
Result of
Growth of the platform due to the motivation of performers
The number of registered and regularly working performers on the platform has increased significantly. The new system attracted new specialists and increased the retention of existing ones
Performers have become more active in performing targeted actions that directly improve the quality of service: confirm orders on time, fill out profiles and leave reports
The introduction of a reputation system and tasks created additional motivation for responsible work. This had a positive effect on the overall customer satisfaction with the rental
.png)
.png)
Challenges and approach
The introduction of the rating system on the rental platform required the solution of three key tasks. Firstly, we have developed an algorithm for calculating and displaying the star rating for performers. Secondly, we created a system of progressive tasks with automatic accrual of bonuses. Thirdly, we integrated a new motivational module into the existing platform architecture. This approach increased the involvement of performers and the quality of services in the market of special equipment