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VivaLove
Launch a modern website on CS-Cart for independent sales management and customer acquisition
- Client
VivaLove
- Main project goals
Redesign of the current website for the sale of the company's products in order to attract new customers
- Websitehttps://viva-love.ru
VivaLove — Kuban Paper Mill — a constantly growing and developing production of paper products
In production, only 100% primary cellulose fiber is used without impurities of secondary raw materials, which makes the products environmentally friendly, hypoallergenic, and amazingly soft. At the same time, the products are reliable, durable, absorb moisture well. High-margin, perfectly wrapped product, which is our pride, fully complies with the requirements of GOST R 52 354−2005
17 semi-automatic lines ensure uninterrupted production of napkins. The use of such lines allows the company to quickly rebuild equipment to meet the different demands and needs of our customers, without increasing production costs
Tasks
Develop a visual concept and user interface of the site that meets the sales objectives and improves the perception of the company's products to attract new customers
Install and configure the CS-Cart CMS on the server, prepare the necessary infrastructure for the correct and stable operation of the online store
Configure basic CS-Cart features, including product catalog, shopping cart, payment and delivery system, to ensure a convenient shopping experience
Provide the possibility of self-administration of the site by the client: create instructions, configure the control panel for editing content and supporting the store without the participation of developers
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Decisions
Comprehensive development and launch of a modern online store on CS-Cart
A new website design was developed, focused on customer convenience and increasing conversion. The interface has become intuitive, and the visual presentation of products is more attractive
A new website design was developed, focused on customer convenience and increasing conversion. The interface has become intuitive, and the visual presentation of products is more attractive
We installed and deeply configured the CS-Cart CMS on a dedicated server, adapting its functionality to the specifics of the products and business processes of the company
We installed and deeply configured the CS-Cart CMS on a dedicated server, adapting its functionality to the specifics of the products and business processes of the company
The site was configured in such a way that the customer could independently update content, manage goods and orders through the administrative panel without the need to involve technical specialists
The site was configured in such a way that the customer could independently update content, manage goods and orders through the administrative panel without the need to involve technical specialists
Result of
Work tool for online sales growth
The company received a fully functioning modern online store on the CS-Cart platform, ready to attract customers and make purchases
The customer got the opportunity to independently and quickly manage content, goods and orders through an intuitive admin panel
A technical and design base has been created to further promote and scale online sales, although quantitative growth metrics have not been tracked
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Challenges and approach
The redesign of the corporate online store required the solution of three key tasks. Firstly, we have developed a modern design focused on increasing conversion and customer convenience. Secondly, we deployed and adapted the CS-Cart platform for stable operation and product management. Thirdly, they provided the customer with the opportunity to fully independently administer the site. This approach has created a full-fledged and independent tool for the development of the company's online sales