GROSCRAN: A new scale for the leader in the rental of special equipment
Redesign, SEO, multilingualism and advertising — how we increased the visibility of the company by 30 times and attracted 300,000 users!
Details- Client
GROSCRAN
- Main project goals
Website redesign
Frontend development and localization
Website optimization
Configuring RK in Yandex.Direct
- Websitehttps://groskran.ru/
In the Russian market for the rental of special equipment, Groskran stands out for its experience and scale. It has been successfully operating for more than 15 years, and more than 800 customers have been satisfied with its services
The main specialization of the company is the rental of Liebherr high-tech mobile cranes with a lifting capacity of 25 to 3000 tons
In addition, Groskran has a full fleet of related equipment: crawler and truck cranes with a huge boom reach, low-bed trawls, excavators and loaders, which makes it a versatile contractor for complex projects
Tasks
Create a modern, fast and technically updated website that reflects the status and geography of the company
Implement support for three languages (EN, CN, TR) to enter international markets
Carry out comprehensive SEO optimization for organic traffic growth
Set up and launch advertising campaigns in Yandex.Direct to generate requests
Decisions
We have strengthened GROSCRAN's online positioning to visually and technologically confirm their leadership in the federal market for the rental of special equipment
The site received a modern, impressive design, which immediately speaks of the reliability and scale of the company. We clearly showed our experience and geography of work
The site received a modern, impressive design, which immediately speaks of the reliability and scale of the company. We clearly showed our experience and geography of work
Now you can learn about the services in English, Chinese and Turkish
Now you can learn about the services in English, Chinese and Turkish
The site has become much faster, and it is easier to manage content
The site has become much faster, and it is easier to manage content
Targeted advertising has been launched to promote the most popular services — rental of truck cranes and crawler cranes
Targeted advertising has been launched to promote the most popular services — rental of truck cranes and crawler cranes
A powerful, technological digital platform has been created, ready to attract customers like in Russia, and abroad
Result of
Thanks to our comprehensive work, we have achieved measurable business indicators for GROSCRAN
was attracted to the site in 4 months thanks to the launched advertising campaign, which also brought several large applications
to such indicators in the search results of Google and Yandex, the position of the site increased after the SEO work. Before the start of the project, this figure was only 1–2%
Localization into three languages opened direct representation in key partner countries
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Challenges and approach
The project required maximum independence and proactivity of our team at the stages of approval. We have built the work in such a way as to make key design and technical decisions, relying on in-depth market analysis and best industry practices, promptly providing the customer with ready-made options for minimal involvement on his part. This made it possible to complete the main scope of work in a short time and achieve all the goals